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The Association for the Promotion of Tourism to Africa>
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Benefits of Corporate Membership
 Courtesy of Above and Beyond Africa |
The APTA National Board of Directors sincerely appreciates you interest and support. As a corporate member, APTA providesinvaluable access to a targeted client base to promote and sell your African travel products and services. APTA has proved to be an effective and profitable tool in establishing your company's name and generating travel agent interest.
Below you will find some of the benefits of APTA membership. Please do not forget to enroll your outside sales representatives, multi-line reps or any other staff members whom represent your company. For $45.00 per person, they can receive all the benefits of your corporate membership. Please contact the Corporate Membership Chairperson for more details.
HOW WILL SUPPLIERS AND TOURISM BOARDS BENEFIT FROM MEMBERSHIP?
APTA provides invaluable access to a targeted client base to promote and sell your African travel services and products. APTA has proven to be an effective and profitable tool in establishing your name and generating travel agent interest.
WHAT IS APTA?
We are recognized as the outstanding Association for the Promotion of Tourism to Africa.
WHAT ARE APTA'S GOALS:
"Adventure Travel" has become one of the hottest and most exciting segments of our industry. The number of American visitors continues to rise each year and APTA can help you capitalize on this growing, extremely profitable market. APTA is designed to educate and inform travel agents about available products and provide networking opportunities with Africa specialists.
WEBSITE: WWW.APTA.BIZ
APTA.BIZ is a comprehensive resource web site with search engines to retrieve dynamic information about the African continent; a database on all corporate members will direct link to their travel products. Visit the travel forum, where you can post those unanswered questions and receive answers from top travel professionals. APTA.BIZ provides information about advertised products faster than ever before. Use APTA.biz to find special discounts, promotions and educational trips. Check out the calendar of events, or the latest news within each local chapter. APTA.biz is a very valuable tool for the travel professional!
ANNUAL TRAVEL SHOW
Invitation to "Discover Africa" APTA's annual travel show providing interaction between quality agents and diversified African suppliers. Generally held early in the year, each chapter nation-side has a trade show in their city. The trade show is open to all members of the travel community and is held in conjunction with round table seminars.
NEWSLETTER
Informative, quarterly membership newsletter containing a wealth of information including updates from supplier members. We encourage you to submit company press releases, promotional packages, educational trips and other company activities for publication.
Corporate membership enables your company to place advertisements within our quarterly newsletter please contact the newsletter chairperson for details and publication cut-off dates.
EDUCATION TRIPS
APTA members receive first invitations to participate on out-of-country educational trips, learning first hand about the high-commission earning destinations. Our workshops are sponsored by the corporate membership and are offered to our individual membership nationwide.
APTA LOGO
The use of the APTA logo is allowed on your printed material, stationary, business cards, brochures and other marketing material. Contact your Corporate Membership Chairperson for one of the following: "Jpeg file", word document or camera-ready artwork.
MINI-TRAVEL MARTS
Mini-travel mart at each dinner meeting providing access and exposure to African suppliers' products and destination material.
DINNER PROGRAMS
APTA has been very successful in offering a series of African educational dinner programs. These programs feature guest speakers, new sales tools, destination and production presentations, door prizes, and networking potential with your professional peers that opens the door to more profits. See the following:
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Guidelines for Guest Speakers
The APTA chapters voted and approved at the 2000 National Forum that guest speakers at any APTA function should be provided with the following guidelines.
1)Individuals who are not affiliated with APTA membership are permitted to make a presentation at APTA meetings as long as they are not in direct competition with a corporate wholesaler. Guest speakers are encouraged to be an APTA member.
2)Emphasis must be on enabling the travel agent to sell destinations to the continent of Africa including Madagascar and the Indian Ocean Islands.
3)No comparisons are to be made with the competition.
4)Specific references to your company's marketing programs is limited to five minutes maximum, i.e. brochures, commissions, incentives and etc. .
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BOARD MEMBERS
Board Members are elected yearly from member volunteers. Each position serves for a three-year term. Generally, two new members are elected annually. After the elections, the elected Board members decide which position would best suit their talents. The National Board meets twice a year. Members of the Board also attend the annual APTA National Forum where delegates from each chapter have an opportunity to network.
Interested in becoming a National Board member? Please contact the Executive Director for more details.
BY LAWS
You will receive a copy of the APTA By-Laws in a separate folder.
DATABASE CHANGES
If you have any changes to your address, telephone, fax, email or website - please contact your Corporate Membership Chairperson.
INDIVIDUAL MEMBERSHIP LIST
APTA Corporate membership allows you free access to the individual membership list. Please contact the Corporate or Individual Membership Chairperson to receive a copy of mailing labels or to arrange for an email list to be sent to you.
Please remember! One of the benefits of becoming a Corporate Member is to have access to our members. It is in your best interest to protect our database. The following confidentiality clause will be attached with each list.
APTA CONFIDENTIALITY CLAUSE
The membership database is a CONFIDENTIAL DOCUMENT, and should only be utilized by an APTA Corporate Member. It is not permitted to sell or distributed the list to third parties and it should only be used for promoting travel to the continent of Africa.
Any electronic distribution to APTA Members must be done as a BCC (Blind Carbon Copy) format.
APTA asks you be sensitive to any Member requesting to be removed from your mailings or e-broadcasts.
The data is compiled based on the updates received from each local chapter and is only accurate as provided by the respective chapter. APTA will not be able to provide updates to e-mail address that may change or have already changed.
The APTA membership list is updated quarterly.
NEW CHAPTERS
Each year the national board strives to reach more travel professionals nationwide, in doing so APTA continues to expand by opening new chapters. Corporate members are encouraged to work with APTA in opening these new chapters APTA asks that you make your key travel agents aware of new chapter development, get them involved your company stands to benefit!
SPONSORSHIP
Annually the National Board selects a project to support in Africa (and local chapters). Corporate members can submit worthwhile projects for consideration. Contact the Corporate Chairperson.